‘The World Is Flat’
One of my favorite quotes in Thomas Friedman best selling book, ‘The World Is Flat’ is “What happened over the last [few] years is that there was a massive investment in technology, especially in the bubble era, when hundreds of millions of dollars were invested in putting broadband connectivity around the world, undersea cables, all those things.” from Nandan Nilekani, Infosys Technologies co-founder.
‘All those things’ has created planet communicating in 140 character or less instantly 24/7. Companies who want to survive 21st century madness, they must start doubling funds for technology.
http://us.macmillan.com/BookCustomPage.aspx?isbn=9780374292782&m_type=1#excerpt
http://www.ted.com/speakers/nandan_nilekani.html