Garden Road

Capabilities – an email & web guide

The Web

We are dedicate to design and develop professional Web sites that will meet W3C and Web 2.0 standards. Successful Web sites are the product of quality design and efficient code development. We create intuitive, visually stunning Web sites with the user experience in mind. Your Web site is a powerful marketing tool, allowing you to create new relationships, provide customer and product support and much more. Successful Web sites are key to an integrated marketing strategy.

Whether your company requires a private or public online solution, We can work with you to develop powerful Intranets, & Extranets web sites. Usable Web sites are critical to your organization’s processes and to your clients, customers and the public. Poor usability planning will cause efforts through online channels, to suffer. We take usability planning very seriously. Our Web sites, Web applications, interactive applications and technologies are all developed for ease-of-use for the user.

Billions of Web sites are out there competing for the attention of your audience. How do you maximize your chance of success? Simple, plan for it. Our Web design and/or development process has been polished to deliver quality from the start to finish.

Included in each package at no extra charge

• Free, automatic submission of your site to Yahoo! Search and Google

• Track number of visitors to your web site

• Find out which keywords people searched on to find your site

• View which search engines visitors used to find your site

• Discover the top terms for your industry based on search volume

• Keywords in title tag

• Keywords in description

• Keywords in anchor text

• Keywords in headings H1, H2 etc.

• Keywords in the beginning of a document

• Keywords in alt tags

• Implement 301 and 404 redirects as necessary

• robots.txt creation

• Google, Yahoo, And MSN Sitemaps

• Google Analytics

1. Know Your Outcome

This is the crucial first step that dictates the entire project. A series of questions help us determine your goals for the Web site project, so that we can focus the rest of our process on meeting those goals.

• Is your Web site a sales tool, a storefront, informational or a digital business card?

• Who is your target audience?

• How will you measure success?

• In what time frame do you wish to have your site up and running?

2. Requirements Gathering

Now that we know what we are working towards, we must figure out the nuts and bolts of the operation. We love the details. Defining what your Web site actually does, allows us to create the scope of work, and technical specifications for your Web site.

3. Tactical Planning

The scope of work is broken down into its components and step for completion are created. You will be involved and informed in each and every step.

4. Plan Execution

The first 3 processes culminate in the execution of the tactical plan. Code is written, graphics are created, and content is written. The plan becomes live.

5. Enhance, Test, and Deliver

Nearly finished now, the project is subjected to usability tests, bug screening, platform compatibility and final graphical and content enhancements.

email marketing

Direct email marketing is the least expensive way to reach the maximum number of people in the shortest amount of time. Email can be effectively used for providing updates, keeping people informed, sending newsletters, E-cards, special announcements, introducing new products and services, sending brochures and much more.

HTML e-mail campaigns and Newsletters are a proven way to stay in touch with existing clients/customers and to recruit new ones. The problem with newsletter and e-mail marketing strategies, however, is that many times, these campaigns can be tedious and time-consuming, taking up literally hours for each e-mail and newsletter campaign -for no good reason.

Our email marketing services have effectively eliminated this time-consuming process of publishing and managing any HTML email campaign or newsletter. Our newsletter and HTML e-mail campaign services provide the fastest, easiest, and affordable method of handling online marketing, development and delivery of newsletters and emails.

There are many newsletter and HTML e-mail design and development services out there. We’ve designed a system that eliminates many of the hassles and time associated with email campaigns and delivery, providing our partners with peace of mind strategy that works every time.

the list

• Strategic Management & Creation of Email Campaigns

• Campaign Deployments (Large & Small Volume)

• Detailed Campaign Tracking & Reporting

• Personalization, Segmenting, Testing

• Viral Marketing

• CAN-SPAM Compliance

  • Creative Services

• Creative Design

• HTML Coding of Emails

• Forms and data collection

• Landing Page Creation, Integration & Management

landing pages

To engage user interest, high quality advertisements should be accompanied with equally good landing pages. Having created scores of online campaigns, we understand that the landing page is more than just a pretty page. We create landing pages that convert visitors into buyers. Your email campaigns can directly land your targeted audience to the landing pages.

micro sites

Micro sites are popular form of marketing directed to a target audience.

Micro sites are an effective way to present targeted information to the site viewers. The greatest advantage of a micro site is the ability to deliver a strong informational or marketing message to a specific set of audience, while filtering irrelevant information.

email creation

• Customized HTML Email Templates and Designs – We will build a template or a specific design around your unique company brand

• Landing Pages – We provide landing pages so you can have a complete newsletter solution with a consistent look throughout.

• Data Capture Form – We build customized data capture forms to collect client/customer data.

• Image Resizer/Optimizer - No need to worry, we can resize and optimize your images for maximum impact and delivery.

• CAN-SPAM Compliant -Unsubscribe link, physical address, list suppression, a valid “from” address, and accurate subject lines (we will advise on what NOT to use) and content

• Legitimate – Our email design will not look like spam or viruses to filters and firewalls – multipart, valid HTML, not on blacklists, no attachments

• Email Client Compatibility – Your email will look the same in nearly every email program/platform: Windows Outlook, Mac, Hotmail, Yahoo, AOL, Gmail, and newer versions of Lotus Notes! We test each an every email many times for compatibility.

• Forward to a Friend Link – Encourage viral growth of your email campaign and we recommend it

• Multipart (HTML & Text) and/or Text Only email formats included with each development

• Preview & Send Proofs – We test every email before sending by previewing and sending yourself proofs of the HTML & Text versions of your email

email delivery

• Emails are 1 to 1 – from you to your customers and/or clients

• Fast Delivery – Entire mailing lists delivered is in minutes

• Targeted Delivery – Send to parts of your list using multiple criteria i.e. zip code, male, female etc

list management

• Subscription Management – Add a subscription form to your site and/or landing pages

• Unsubscription Management – Subscribers can easily remove themselves from your list by one click

• Customizable Forms – The landing pages associated with your list; your subscription, forward and preferences forms, are customizable to have your branding and identity

• Double opt-in – Subscription confirmation to make sure the forms are not filled with fake data

• Export – You can easily export your lists

• Import – As many lists as you wish

• List Enhancement – Removes duplicates and suppresses unsubscribed and bounced addresses

• Retry Bounced Email – Easily resend the email to the bounced email addresses

• Search and Edit – manually modify subscriber information

Writers block.

If this was a writers block, should I have stopped writing after this sentence. It seems like I am still writing without a doubt.

Many years ago when I started writing, …. and stop.

Words you may need

au courant – Being up to particular standard or level especially in being up to date in knowledge

sui generis – Constituting a class of its own; unique

non sequitur – A reply that has no relevance to what preceded it

persona non grata – A diplomat who is unacceptable to the government to which he is sent

quid pro quo – Something for something; that which a party receives (or is promised) in return for something he does or gives or promises

status quo – The existing state of affairs

coup d’état – A sudden and decisive change of government illegally or by force

nom de guerre – A fictitious name used when the person performs a particular social role

mea culpa – An acknowledgment of your error or guilt

de rigueur – Required by etiquette or usage or fashion

bête noire – A detested person

de rigueur – Required by etiquette or usage or fashion

ipso facto – By the fact itself

raison d’etre – Reason for being

inter alia – Among other things

lèse majesté – A crime that undermines the offender’s government

de jure – By right; according to law

de facto – Existing in fact whether with lawful authority or not

Au contraire – used to suggest that the opposite is really the case